Getting Commission With Affiliate Marketing
Getting money in the
form of Commission can actually be
done in many ways. Can be through the way of selling through the marketplace,
becoming a publisher for advertising, selling online through your own website,
becoming a freelancer or running an affiliate business or affiliate marketing.
These methods are not the most correct and nothing is wrong. This is not about
wrong and right but about consistency.
Following this, the
author would like to convey one way to generate commissions from the internet,
namely affiliate marketing. For other ways, the author may say at a later time.
But for now it's about affiliate marketing first because according to this
author it's the easiest to run.
What is affiliate marketing?
The author starts
from understanding what affiliate marketing is. There are 3 sources that the
authors quote so that they are objective in defining the meaning of affiliate
marketing so that it can be accepted by all parties.
1. Wikipedia.
Affiliate marketing
is a type of performance-based marketing where a business / company rewards one
or more people for each buyer brought by that person.
2. GuideIM.
According to the
GuideIM website affiliate marketing is one of the most popular internet
marketing parts in the world where one can earn commissions each time they
succeed in bringing clients to a business / business.
3. Idaff.
Idaff is a
marketplace for digital products and physical products where they also apply
affiliate marketing to their business. According to Idaff affiliate marketing
is a marketing method where you help sell other people's products online
You can conclude
affiliate marketing if you want to get money from the internet, then the way is
to bring clients or buyers to a business. After a transaction, you will
automatically get an award called a commission.
Actually, without
the author noticing, the authors have all participated in affiliate marketing
activities. For example, when you refer your friends to use Uber, you will get
a promo code or discount, right? This is one form of affiliate marketing.
The more visible
form of affiliate marketing is when you open a blog. For example, you want to
buy a DSLR camera but you cannot determine what brand and model you want to
buy. What will you do? Most people will open Google and search for keywords
like "the best DSLR camera". You might read a blog or watch videos
that appear in search results. Usually, bloggers and YouTubers will provide a
link to visit the product purchase page. Without your realizing it, the link is
an affiliate link. If you make a transaction through the link, the blogger and
YouTuber will get a commission from the sale.
In simple terms,
affiliate marketing is a process where you promote other people's products and
earn commissions.
Why affiliate marketing?
In KEPO-KIRIM. EMAIL
Podcast Episode 29, Fikry Fatullah, Founder of KIRIM. EMAIL says that becoming
a realtor is the best way to start an online business. And by running affiliate
marketing this is one form of a broker. To listen to this statement you can
listen to it here.
Whereas the reason
why affiliate marketing to earn money from the internet is at least three
reasons, including:
1. No hassle
In getting from via
the internet, the main reason why affiliate marketing should be done is not to
bother. By becoming an affiliate you don't need to make products, take care of
stock, packing goods, serve complaints to after sales services. You don't need
to think about it and do it all.
2. Only focus on
finding buyers
The next reason to
get money from the internet by affiliate marketing is that you only focus on
finding as many buyers as possible. So here your job is simply to market the
product from the vendor to the target market you choose.
3. The commission
is big
And the third reason
is the big commission. The size is relative but usually in the affiliate
marketing business the vendors provide commissions ranging from 30% -70% of the
selling price. If the selling price of the product you are marketing is Rp.
500,000 and if the commission you get is 30% then at least you can get a
commission of Rp. 150,000 per one buyer. Number of Rp. 150,000 is big or small
depending on you who determines it
4. You can learn
new skills
To start affiliate
marketing, you don't need to be a marketing expert. By doing affiliate
marketing, you can learn while you do it. In addition, there are several ways
to run and manage affiliate marketing programs. You can try various ways and
see for yourself what works for you. It's fun isn't it if you can learn new
skills while earning income?
How does it work?
To run affiliate
marketing is actually very easy. You only need to look for vendors who want to
be invited to work together, after that, just focus on finding buyers and
marketing products from these vendors. Or it could be the other way around, you
are looking for a new target market first to find a vendor that suits your
target market.
Before the author
explains how it works please you pay attention to the picture below first.
From the picture
above, it can be seen that the position of the affiliate marketer (affiliate
partner) is in the midst of the producer / seller (retailer) with the buyer
(consumer).
After you register
as an affiliate then you will get a link. Now you are promoting the link. If
someone clicks and buys the product / service that you are promoting, you will
get a percentage commission from the sale.
Furthermore, for
processing goods / services, serving customer service after purchase, the
responsible party is the vendor. Also for transactions occur directly between
buyers and vendors. Up to this point your task as an affiliate is complete.
How simple and easy
is it to get money from the internet with affiliate markteing?
The difference between a reseller and affiliate
marketing
When viewed from the
business model between resellers and affiliate marketing it is similar. Are
both brokers and sellers. But if the author looks more closely there is a fundamental
difference between resellers and affiliate marketing. These differences
include:
1. In terms of
determining commission and selling price.
For affiliate
marketing commissions and the selling price that determines the vendor or
product owner. As for resellers, you can determine for yourself how much profit
you want and may determine whatever the selling price is.
2. In terms of
product ownership.
For affiliate
marketing you cannot claim the product you are marketing for. But for
resellers, you may claim that the product is yours because you could have
bought a large amount from the producer and paid off the bill.
What are the skills that must be possessed?
To be able to get
money from the internet through this affiliate marketing path, you must have
expertise. This expertise is the main capital if you want to really get
involved in the world of affiliate marketing. And this is the skill that you must
have:
1. Bring traffic.
You have to have
expertise in bringing traffic if you want to get money from the internet. This
applies not only to affiliate marketing, but to all business models that use
the internet as a medium. To bring traffic, basically there are only 2, namely
in an organic way and in a paid way. To bring traffic in an organic way you can
use SEO techniques, post on Facebook Page and Facebook Group, become guest
writers in various online media and so on. Whereas to bring traffic in a paid
way you can use Facebook Ads, Instagram Ads, Google Adwords, Tokopedia Ads and
so on.
2. Change traffic
to leads and buyers.
Traffic is not
enough. To be able to make money from the internet you must have the expertise
to convert traffic to leads and buyers. This expertise can take the form of
expertise in making landing pages, copywriting, persuasion and so forth.
3. Maintain leads
and buyers.
And the last ability
you need to have is to maintain the leads and buyers that you have managed to
get. The purpose of having the expertise to maintain leads and buyers is so
that you are not forever dependent on new traffic.
By maintaining leads
and these buyers can become better traffic because they already know who you
are and trust you. Examples of expertise in maintaining leads and buyers are
communication skills, email marketing and so on.
How to Start Affiliate Marketing?
Now what? Are you
interested in starting affiliate marketing? Come on, follow the following ways
to start your affiliate marketing program.
Choose your niche
A niche is a
specific market that you want to target. Niche can also be considered as a
group of people that you feel will be interested in the items you are
promoting.
By determining a
niche, you can then determine the topic of your website and affiliate products
what you will sell. You can start by choosing a niche that suits your passion
and hobby. That way, you already have the knowledge and experience in the field
and can create content that has value. Also, if you like that field, you will
also be more eager to run it. You also don't have to be an expert, but the
important thing is that you can start more easily.
In affiliate
marketing, your main focus is marketing. As long as you know how to market the
product to visitors and readers of your blog or website, through the content
that you create and release, you will still be able to make money.
If you are confused
about how to determine your niche, here are some questions that you can try to
answer to help you find your niche:
• What topics do you
like? Of course it will be easier if you choose a topic that you like and
already have some more knowledge. That way, you can create content that has
more value.
• Can you make money
from this niche? Of course you also need to consider whether you can make money
more than your chosen niche.
• What topics can
make me interested in writing 25-100 blog posts? Content is one way that can
greatly support affiliate marketing. Therefore, it is important for you to
choose a topic that you like so that you do not get bored to create content
about the topic. You also need to create enough content so that you can be
considered an authority on the topic. That way, you can convince others to buy
the product you are discussing on your blog.
• Are there
affiliate programs available for this niche? This is certainly one of the
important things you have to think about. You may have thought about what niche
topics you want to write on your website, but you also have to find out first
whether the niche has affiliate programs.
Research existing affiliate marketing programs
After you find a
niche that will be your focus, now you have to look for any programs and
products that exist. Choosing an affiliate program does take time, but don't be
afraid to take the time to do deeper research because this will be the place
where your income comes from. Choosing a program that really will really help
you. Here are some things that can be your guide in choosing the right
affiliate program:
• Who are the users
of the affiliate marketing program? With this, you can measure whether this
affiliate program is profitable.
• How much
commission might you get from this product? Make sure that you enroll in a
profitable program.
• Do you want to be
associated with these products and services? Make sure that the products and
services that you promote are relevant to your audience. This point will be
discussed further after this.
• What support is
provided by this affiliate program? First check whether the affiliate program
provides support. Because maybe one day, you will need support from their
customer service.
One of the
well-known e-commerce affiliate programs is an affiliate program from Amazon.
In Indonesia alone, you can join affiliate programs from Lazada and Zalora.
Research on Affiliate Products
In this step, you
must look for affiliate products that can attract the attention of your niche.
You can't just promote all the items you like. Promoting relevant products is
key so you can achieve high conversion values. The more relevant the products
you offer to your niche, the more likely they are to buy from the links that
you put on your website.
Create a website or landing page
A website is the
main thing you need to start affiliate marketing. Building a website or landing
page nowadays has become easier, all because of the technology that is now. You
don't need to have coding skills to create your website. Now, with the help of
site builder like Strikingly, you can build websites easily.
Arrange a plan
Just like doing
anything, you need to plan. For affiliate marketing there are two things you
must prepare, namely time and strategy. Most people start affiliate marketing
as a side activity so you need to have good time management between your main
work and your affiliate marketing business. You alone can do affiliate marketing
by setting aside 2-4 hours per day.
For the strategy,
you can start with content marketing. You need to create content regularly.
Therefore, you should try to plan how many posts you want to do in a week. Once
you start, you will have a deeper understanding of what should be prepared and
what needs to be planned.
Some types of
content that you can make for your website are:
• Product reviews.
One of the most widely used models in affiliate marketing is writing a review
of a product or service. This is one of the most frequently done and produced
content models that can help collect affiliate marketing revenue.
• Blog posts that
discuss issues, questions, or issues that are often asked and relevant to your
target audience. As mentioned above, creating content is one of the most
effective ways to make consistent posts on a website. When you create a blog
posts, it's a good idea to do some keyword research to see what your audience
really wants and search online. You can also see competitors, forums and social
media to see what topics are being discussed. For example, the Dewaweb blog
itself reviews many topics related to online business, digital marketing, and
web development.
Increase traffic
After you choose the
niche and what products you want to promote, you need to get traffic to your
website - either to the landing page that you have prepared or the review post
where the affiliate link is placed. There are many ways you can do to increase website
traffic. Overall there are two ways you can do that is with free traffic or
paid traffic (paid traffic). Free traffic is your website visitors who come
from Google Search and paid traffic is website visitors who come from the
advertisement.
The following are
some of the ways you can help promote your blog or website:
• Promote your
content through social media. One of the easiest and most used ways is to use
social media to build an audience. Depending on your niche and industry, you
can choose between Facebook, Twitter, Instagram, Pinterest, and several other
social media niches. Building a following on social media with high engagement
is one way that can guarantee high traffic to your website.
• Using email
marketing. Email lists are one of the important things an affiliate marketer
must have. You can read the author's article about how to build your email
list.
• You can read the
author's article on how to increase website traffic to see what you can do to
get visitors to organic websites.
• Promote Your
Affiliate Link
• After you show
that you can offer something for your niche, you should start promoting the
affiliate link that you have. There are several ways you can do to promote your
affiliate link.
• Product reviews.
Write an honest review of a product. That way, you also build the trust of your
blog or website readers. Don't just write positive things about the product. If
you find something that can be repaired, why not write in that post? Also use
attractive images to attract attention. From this review, you can then put the
affiliate link at the end of the post. That way, the audience who wants to buy
the product can directly buy using the affiliate link that you provide.
• Banner ads. You
can also place a banner on your website to promote your affiliate link.
Usually, affiliate programs will provide a banner for you so you only need to
put the banner on your website page that has high traffic.
• External link on
content. This is one of the most used ways by bloggers to put affiliate links in
their articles. Sometimes you will see the blog's author putting a link on
certain words related to that product or service. If you click on the link and
make a transaction, the blog owner will get a commission. Entering links on
content is one way that doesn't really look like promotion.
After you do all
this, you can start affiliate marketing. As long as you can offer relevant
products for your website visitors and get high website traffic, you will get
income from affiliate marketing.
References:
- Google.com
- Wikipedia.com
- PanduanIM
- Idaff
- https://kirim.email/cara-mendapatkan-uang-dari-internet-dengan-affiliate-marketing/
- https://www.dewaweb.com/blog/affiliate-marketing-panduan-lengkap-2018
- https://webhostmu.com/bisnis-online-affiliate-marketing
- http://titihmarket.blogspot.com/2019/03/mendapatkan-komisi-dengan-affiliate.html
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